Saxon Advisors
Advising the world's best digital asset businesses on their journey to raise venture capital.
Why venture capital?
At the peak of the initial coin offering boom, many hailed the end of the traditional venture capital funding model.

However, in the eighteen months following the bubble's collapse, venture capital funding to blockchain companies has grown rapidly.

During this period, $4.5 Bn more was invested by venture capitalists into equity rounds than initial coin offerings.
Our Process
Preparing digital asset businesses for venture capital is a unique challenge, unlike preparing a traditional software company.
1. Information Gathering
We start by conducting a two-hour interview with company's founders. The purpose of this interview is to establish a deep understanding of the founders, their relationship to one another and ability to execute the company's roadmap.

Secondly, we will gather a wide range of information about the business, covering each of the major pillars:

  • Legal
  • Financial
  • Sales and Marketing
  • Product
  • Human Resources

For each pillar, we will consider the role and impact of the company's digital assets (both issued and held).
    2. Venture Capital Due Diligence
    We then proceed to audit the business, analysing and identify investment risks and fundraising deal-breakers pertaining to the founders/management team, product & technology and market.
    3. Market Analysis
    Our analysis of the market studies the attractiveness and the dynamics of a particular market within a unique industry.

    Market overview

    • Market size and growth rate: The market size can be defined by the market volume (the totality of all realised sales) and its potential (estimated future sales).
    • Market segments: Market segmentation is one of the essential ways to find a competitive advantage with its differentiation in market analysis. This includes an identification and analysis of each of the key market segments that the token provides utility within.
    • Market trends: Changes in the market are essential because they often are the source of new opportunities and threats. Moreover, they have the potential to affect the market size dramatically.
    • Industry cost structure: The cost structure also is helpful in formulating strategies to develop a competitive advantage. By assessing the cost structure of an industry, it should highlight firms or markets that look vulnerable to disruption.


    • Key players: We assess the key players within each of the target markets that are relevant to the token. Primarily we identify the ability and performance of a firm (or blockchain project), sub-sector or country to sell and supply goods and services in a given market, relative to the ability and performance of other firms/projects in the same market.
    • Key success factors: The critical success factors are those elements that have been vital for a firm to achieve its commercial objectives. A few examples of such factors include access to essential, unique resources, ability to generate economies of scale (including network effects), access to distribution channels, and technological progress.
        4. Financial Modelling and Valuation
        During this phase we will assess the company's financial strategy and value both the equity and token. The model we develop enables the company to test its assumptions and helps investors to examine how value accrues to its equity and token and the interrelationship between them.

        The model offers prospective investors the ability to effectively evaluate the potential of investing with the company and serves as the base for the financial section of the investor deck as well as for the company's own internal use.

        This is a bespoke process that is tailored the company's unique circumstances.
          5. Investor Materials
          We will prepare three types of materials for marketing to investors:

          Tear Sheet

          This is a two-page executive summary of the team, company, token, and financial opportunity. This will be the first piece of information that investors receive and incentivises them to take a call with a representative from the team.

          Pitch Deck

          This is typically a twenty page document that highlights the opportunity to investors in more detail. The investor deck is the second document that investors will receive. It will be sent to investors if they request more information or after they have held their first meeting with a representative from the team. The investor deck provides a summary of all the key information investors need to know about the company and enable them to advance the company to due diligence.

          Saxon Circle Profile

          This is a digital profile that covers a wide range of due diligence considerations and research conducted by Saxon Advisors analysts. This profile helps investors to due diligence the opportunity to the extent that they are ready to decide whether to invest.
          6. Investor Profiling and Segmentation
          Before any marketing activity takes place, we will first:

          • Formulate a target investor profile based on the company's goals, story, business, and timeline
          • Pool investor information for review
          • Construct an investor universe for the company based on the pooled investor data and the target investor profile
          • Segment investors, devise engagement strategy and templates Along with third party databases, Saxon Advisors will use its relationships with its investor network, Saxon Circle
                  7. Distribution
                  Once a mutually agreed investor hitlist has been established, Saxon Advisors will:
                  • Conduct outbound sales efforts
                  • Hold preliminary discussions with investors to qualify their ability and desire to invest
                  • Introduce the company to qualifying investors
                    8. Due Diligence Support
                    Once we have introduced qualified investors, we will support the company as they progress through the investors' due diligence process. This includes, but is not limited to:

                    • Attending management presentations
                    • Explaining the assumptions and methodology underlying the materials Saxon Advisors have produced
                    • Gathering additional information
                            9. Term Sheet Evaluation
                            At the final stage, once term sheets have been sourced from prospective investors, we will help the company to understand the commercial impact of the proposed terms and either select the best option or formulate a counter.
                            Raising capital?
                            Book a meeting with our team to discuss your next investment round.